Doing Your Part on Earth Day with @litterati
For more of Jeff’s finds, follow @litterati on Instagram and contribute your own discoveries with the #litterati hashtag. To see more photos and videos from Earth Day celebrations around the world, browse the #earthday2014 and #earthday hashtags.
Spotting a piece of garbage in the woods during a walk with his young daughter sparked the inspiration for Jeff Kirshner’s project, @litterati.
"Seeing my daughter’s perplexed expression reminded me of when I was a kid at summer camp," explains Jeff. "Before our parents came to visit, our director made us each pick up five pieces of trash. So I thought, why not apply that same crowdsource cleaning model to the entire planet?"
Litterati introduces a social element to cleaning up garbage. The steps are simple:
- Find a piece of litter
- Photograph it with Instagram
- Add the “#litterati” hashtag
- Throw out, recycle or compost the litter
Your photo is then added to the digital landfill of cleaned-up garbage, and the people who see your photo in their feed are encouraged to participate as well.